Hype Cycle | Smart Matter

Hype Cycle ­is a series of futurist films exploring human-machine collaboration through performance and emerging technologies.

These human-machine interactions from Universal Everything are inspired by the Hype Cycle trend graphs produced by Gartner Research, a valiant attempt to predict future expectations and disillusionments as new technologies come to market.

The first film in this series is Smart Matter. It builds on the studio’s past experiments with motion studies, imagining a new form of collaborative interface for improvised modelling.

  • Creative Director: Matt Pyke
  • Animation: Joe Street
  • Sound Designer: Simon Pyke (Freefarm)
  • Senior Producer: Greg Povey
  • Motion Capture: ­Nick Dulake, Ursula Ankey (Sheffield Hallam University)
  • Dancer: Tamar Draper
  • Choreographer: TC Howard




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