Whose Hopes Whose Fears Barbara Kruger Photo-manipulation Photography collage lettering slogan bold phrases

Barbara Kruger

Much of Kruger's work pairs found photographs with pithy and assertive text that challenges the viewer.

Her method includes developing her ideas on a computer, later transferring the results (often billboard-sized) into images.

Examples of her instantly recognizable slogans read "I shop therefore I am," and "Your body is a battleground," appearing in her trademark white letters against a red background.

Much of her text calls attention to ideas such as feminism, consumerism, and individual autonomy and desire, frequently appropriating images from mainstream magazines and using her bold phrases to frame them in a new context.


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