If you want to pursue your own art marketing on ARTMO, you need to know the platform. And I do not mean by name only. The first thing you should do is click through the whole website and see what is there and what you can use.
An Online Marketing plan builds on the communication channels that are given online and that are useful to its goal.
In this article, I am taking you through ARTMO, showing you its pages and contents step by step. Think of it as a guide leading you to more insights and giving you the chance to catch up on your first steps on the platform. Are you ready? Follow me along!
1. YOUR PERSONAL SPHERE
Before you deep dive into all that ARTMO has to offer, start with the pages that are the closest to you: your personal sphere. As “personal” suggests, first click on your name in the main navigation. We are starting with your profile.
1.1 First Stop: Your ARTMO Profile
The profile page is your most important page. Whether you appear in a list of users or in a post, this is where other users check when you caught their interest. You do best by completing your profile as much as possible and as soon as possible. Make it your first step. Further add pictures and videos of and about your art to capture your visitor’s attention.
1.2 Importance of the First Profile Section
Although every section of your profile can be the key to leaving your visitor with a solid impression, it is the first section you should prioritize. Let me tell you why.
There are two reasons why you should edit the numbered contents 2-5 in picture 2 as soon as possible. Firstly, they are seen first by another user who visits your profile. If you do it right, you can easily capture your visitor’s interest. Secondly, these contents are displayed outside of your profile. They may be the reason why your profile gets clicked.
I will shortly summarize you where other users can see bits of your first profile section on ARTMO, starting with the editing option.
- Edit your profile by clicking the cogwheel, then choosing “Edit Profile”. By clicking “My Account” instead, you can edit your profile privacy settings or e-mail address, for example.
- Your avatar will be displayed in your posts and comments as well as next to your name in an article you have published.
- Your profile banner will be displayed in the user directory together with your avatar as shown in the following picture 3.
- Your short description will be shown in full in a user’s network (connections). In their follower lists, you will only see its first 25 words. Keep this in mind when writing it. Also shown in picture 3, you can view the difference between the two list types.
- Your account, profession and location data are displayed in the user directory. On ARTMO’s starting page by random, only your account type and location are displayed.
1.3 Importance of Your Entire Profile
Of course, you should not only be focused on completing the first section of your profile. Make use of your entire profile and give your potential buyers a clear picture of your art. Do not rush through it. Take your time.
If you are not sure how to fill certain spaces in your profile, do not worry. In two weeks, my next article will cover this for you. For now, let’s head to the next page.
1.4 Second Stop: Sell Your Art
If your artworks are ready for sale, your second step should be to upload their data to ARTMO. This helps collectors find you or your artworks by visiting your profile, seeing your artwork in sidebars or by browsing through the artwork directory.
Click on Sell Art in the main navigation to get started. You first choose a plan, then add your pictures and further data of your artwork. Make sure to also prepare a description of your artwork that directly speaks to the hearts of your potential buyers. After your submission has been approved, you and other users will find a new section in your profile: Artworks.
Note that you must have completed your profile before you can upload your artwork. You can see its progress either in the notice dashboard of your profile or in the right sidebar. Check the frequently asked questions at the end of the “Sell Art” page to get to know more.
You might also want to check ARTMO’s terms and conditions before uploading your artwork. You can find data such as this at the bottom of every page.
1.5 Third Stop: Your Notifications
By clicking the “Notifications” menu item, a pop-up opens, listing you all kinds of events such as profile views, new comments on your posts or connection requests.
Further clicking on the cogwheel in the pop-up, you will be led to your “Web Notification” settings. Here, you can adjust which notifications you wish to see. At the beginning, I recommend to leave them as they are. You would want to see who has viewed your profile or commented on your posts.
I would rather change your settings for the e-mail notifications. If you log in regularly, you don’t need any. However, if you are only sporadically looking into your account, you might at least want to keep track of your private messages via e-mail.
1.6 Fourth Stop: Your Private Messages
The “Messages” page lets you read the private messages you receive from other users. You can respond to them, while viewing whether the person is online (green dot) or not (grey dot). In the upper right corner of a conversation, you can either block the user, delete the conversation or download the conversation as a whole.
As far as I have seen, your private conversations are the only content that is not automatically being translated by the translation tool at the upper right corner. In case you were messaged in a language you do not understand, try the free online translation tool DeepL.
1.7 Fifth Stop: Your Network
The “Network” page shows you the list of users you have already connected with on ARTMO. You can further manage the connection requests you received as well as the requests you have sent yourself.
What is meant by connections, however? I have already pointed this out in the Online Art Marketing group on 28th January 2021:
A connection is a two-way relationship that requires the invited to accept. If you are connected to a person, you both will see each others posts on the wall “Home”. You either connect with people you already know or with those you are interested in doing business with. You can also connect when you think an exchange (of posts) could be beneficial for both of you.
If you just got started on ARTMO, your list might still be empty. Do not worry about it. Already at the next stop, I will show you how you can find other users you want to connect with.
1.8 Sixth Stop: Communities on ARTMO Called “Groups”
Great, you have found the Groups tab! Please do not be discouraged, if the list you see is empty. This only means that you have not entered any group yet. In order to find groups you would like to participate in, switch from the tab “My Groups” to “All Groups” at the top of the page. The number next to the navigation items tells you how many groups there currently are.
Now you should see a long list of groups, each presented by an avatar, a title, a description and other data related to the group.
Scroll through the list or filter the groups by category, tag or terms you type in yourself. Find 2 or 3 groups that are of interest to you or match your art style. There might be a group for your genre or favorite motive such as nature. Maybe you are also interested in exhibitions in a certain place or you would like to be kept updated about ARTMO’s developments?
If you find a group that fits your art style, you should shortly introduce yourself (1) and add a picture (2) of a recently uploaded artwork that is for sale as shown in picture 10.
If you are now very eager to find new connections, you can either view other users’ posts in the group or browse through the list of “Members” that you can find next to “Discussions”.
1.9 Seventh Stop: Your Activity Wall
You have already seen how you can post on an ARTMO group, but this is not the only place where you can interact with users on ARTMO. Under “Activity”, you will find your personal feed where you can post independently from the groups you have joined. Post your artworks, talk about your art life and publish informative or entertaining content that other users find worth following.
Other users will find your activity wall through your profile. When you follow your name back to your profile, above the notice dashboard, you will be able to see the amount of followers you have and the amount of users you follow yourself.
So what exactly are followers? Let me cite what I have written about it in the Online Art Marketing group:
A follower is a one-way relationship that requires no further action of the followed. If the other person did not follow you back, they will not see your posts [on the wall “Home”], but you can see theirs. Usually, you follow a person, if you simply like their art or posts and if you are intrigued about what the person will post next.
In order to categorize your posts for your connections and followers, you should additionally use hashtags.
1.10 Eigth Stop: Your Portfolio Called “Photos”
It is time to add more visual content to your profile: your portfolio, here known as “Photos”. If you have a portfolio, you can create multiple albums on this page and upload the photos of your latest art projects. This is especially helpful, if you are not having any artwork for sale yet, but want to show what you were capable of creating in the past. It also gives you the chance of presenting your artistic diversity.
The activity of creating an album will be automatically posted on your activity wall. You cannot edit this activity to give it some more context, but you can add a comment to it and categorize it by hashtags.
1.11 Ninth Stop: Your “Home” Wall
If you click “Home”, you will see the feed containing all of your own and your connection’s posts as well as the posts of people you follow. Here, you can update yourself on what is new in your network. You can like or comment other user’s posts and write your own. There is no difference between writing your personal posts here or under “Activity”.
However, you should not get too comfortable at “home”. Otherwise, how else will you make people aware of your art? Let us move over to the outside sphere.
2. THE OUTSIDE SPHERE
Compared to the personal sphere containing your profile or portfolio, I am using the outside sphere synonymously with what is known to be “The Art World”. It is the same world you are a part of now. On ARTMO, there are two ways you can access it from. The first one is by clicking on the ARTMO logo in the upper left corner of the website. The second one is by clicking on the hamburger menu displayed in the upper right corner of the website. The latter is displayed by three horizontal lines. No matter if you go left or right, you will always find your way outside of your personal bubble.
Now, let’s make one last, detailed stop before we are ending with a few additional pages and notes. As with most of the modern built websites, ARTMO’s logo will direct you to the starting page.
2.1 Tenth Stop: Starting Page Essentials
Every day, you will be greeted by a different feature showcasing an article, video, POTD (Picture of the Day) or exhibition published on ARTMO. On the right side, you can send any inquiries you may have to the ARTMO team. Underneath, you can search for another user directly or view the user directory.
Scrolling down, you will first find a random display of other user’s mini profiles you can follow, then a list of directories you can visit as shown in picture 14.
The navigation items “Artists”, “Galleries”, “Exhibitions”, “Users” and “Universities” are directories such as the one you have encountered before. However, each one of them offers filters matching their content. If you are searching for artists, for example, you are equipped with filters such as genre or media.
The “genres” page gives you an overview of genres, media and time periods as well as information to keep them apart. You can use this page to further search for artists matching your taste in art. The “Artworks” page, on the other hand, leads you to the artworks shop. Here, you can browse for paintings using a detailed set of filters in the left sidebar. Whatever you will put in your shopping cart, will be displayed in the upper right corner of the main navigation located in picture 15. However, you can only add an item to your cart, if a price is given. If you need to request the price on an artwork, you cannot add it to your cart.
The “Home” page simply lets you access your “Home” activity wall.
If you scroll further down, you will see random artworks that are for sale. You might as well jump right in and browse through what fantastic paintings have been created.
2.2 Blogging on ARTMO: 4 Types of Content
What comes next are 4 types of content similar to a blog, which can be created by “writing an article”. The button usually appears in the right sidebar and leads you to the article editor. If not dismissed, you can also find the editor by visiting your profile’s notice dashboard. You can choose the type of the article at the bottom of the editor, after you have added a picture and some text.
Videos: There are two kinds of video entries. The first kind is added to the directory by entering a video’s URL in the video section of your profile. As soon as you type in the address, you will be asked to give it a category such as Introduction or Artist at Work. It supports 2 YouTube as well as 2 VIMEO videos. The second kind is solely categorized by “ARTMO Picks” and is not entered by your profile. These videos are published with the article editor. The publications contain the video and a written description. In the directory, you can distinguish them from the first kind of videos since they are not tagged with the linked author name or a category underneath the video title.
Exhibitions: They are short written articles about upcoming exhibitions filtered by country, city and time. When you are using the article editor, you will be able to add these data after choosing the type of the article.
Picture of the Day (POTD): POTD’s are uploaded pictures by the community. They can also be seen as short articles describing the inserted picture.
Buzz: The “Buzz” page displays at first all of the above blog types: videos, exhibitions and POTDs. But there is another blog type used by ARTMO. The content under the title “See What’s Moving and Shaking the Art World” will lead you to the written articles. Such as the article you are currently reading, you will find articles about ARTMO as well as information and news about the art industry.
2.3 Your Wishlist by the Hamburger Menu
Most of what you accessed through the starting page, you will also find under the hamburger menu, the “artworks” shop for example. If you would like to quick search a part of this article, simply use the key combination STRG/CTRL + F and type in the keyword such as “artworks”. Then jump from hit to hit, until you reached the desired section.
However, there is one page, you do only access from the hamburger menu: your wishlist. Whatever artwork you added to your wishlist on an artwork page will be displayed here. This way, it is easy to keep track of your favorite artworks.
2.4 More Pages by Sidebar
The sidebar, too, picks up a lot of content you can find on the starting page. However, there are a few pages that you can easily miss out on.
Did you know that there is a mobile version of ARTMO? You can find the link to the step-to-step guide of the mobile app in your right sidebar. You will also be able to find a page to create badges that you can display on your personal website. Like this, you can easily promote your ARTMO profile and lead your visitors to your artwork sales. You can also directly invite your personal contacts to ARTMO by using the friend invitation feature.
Other than that, your right sidebar will keep you updated about your connections and followers and will randomly display the newest artworks and blog contents.
3. A FEW FINAL WORDS
Although this article turned out to be quite long, it only covers the surface of some of the pages and contents presented. While I will expand on some of the topics in my future articles, feel free to ask questions. You can post them in the comments or in the Online Art Marketing group. If you wish to read an article about certain contents in the future, let me know as well.
Let’s read each other soon!
Article planned for publication on 4th February 2021.