How to Create an Artist Profile on ARTMO

Your activities will make ARTMO users notice you and view your profile. Learn how to use this opportunity to your advantage without sounding too commercial. You see, together with their interest, your visitors bring expectations. They want specific questions to be answered and they do not want to waste their time. They are looking for users that they can follow or buy from. So in this article, I will give you tips on how to create an artist profile on ARTMO that meets your visitors’ expectations.

Your ARTMO profile is a strong wall that only you can extend with a welcoming gate. A good artist profile is personal, actual and complete.

Having no content on your profile is like a wall without a gate, leaving your visitors clueless as to what is inside. How would they know that the profile belongs to a gifted artist? How would they know that following you could enrich their experience on the platform? Take your time to create an artist profile that makes you approachable.

Surely, it is your first step that decides the first impression your visitors will get from you. Are you ready to take that step?

TABLE OF CONTENTS

1. Every Social Media Profile Follows a Dress Code
2. Why You Should Create an Artist Profile (Not a Member’s)
3. Where to Edit Your Artist Profile on ARTMO
4. The First Section of Your Artist Profile
4.1 Edit Your Name, if Necessary
4.2 Upload Your Profile’s Avatar
4.3 Upload Your Profile’s Cover Photo
4.4 Add a Short Description to Your Profile
5. The Right Images to Create for Your Artist Profile on ARTMO
6. General Formatting Guidelines to Create Your Artist Profile
7. Sections of Your Artist Profile on ARTMO
7.1 Less Commercial, More Authentic
7.2 The Challenge of the “About me” Section
7.3 Opportunities of the “Expertise” Section
7.4 Complete Your “Contact” Section
8. Manage Your Artist Profile’s Privacy Settings
9. A Few Final Words

1. Every Social Media Profile Follows a Dress Code

Imagine for a few moments that you are attending an exhibition.

For this exclusive exhibition, there is a dress code: Everyone is wearing black whether it is a suit or a dress. The gallery wants to ensure that the vibrancy of the artworks is the center of the attention. In your imagination, you are new to the public art world, so you want to use this opportunity to network. Nervous as you are, you approach one of the tables with appetizers, where you are noticed.

Although no one really stands out thanks to their clothing, the way you look well-groomed and smile encourages another person to talk to you. However, this is not the only thing of interest

Whether the person stays or not comes down to what you will say and how you will say it.

It is the same with your social media profile. When browsing through ARTMO, a user may see your avatar and find you to be “well-groomed,” which is why they click it. Upon viewing your profile, they then try to find out more: who you are, where you come from and what you are doing here. They are looking for a common ground: your art taste or craft, what you believe in and what your goals are.

On ARTMO (as well as on any other social media platform), everyone follows a dress code. In the user directory, everyone gets to display the same kind of details. On the profile, everyone gets to fill out the same sections framed by the same layout.

What makes a difference is how you make use of the space that is given to you.

PRO TIP: Add your own website to your ARTMO profile to let your visitors meet you in the clothing that you prefer to wear.

2. Why You Should Create an Artist Profile

Since you already have an ARTMO profile, you may wonder why you should read this chapter. Well, there are two tips you should know about.

Firstly, did you sign up with an artist or member account? If you are an artist looking to sell your art on ARTMO, I highly recommend that you pick an artist account over a member’s. Why? As a member, the free vendor’s subscription takes 10 % commission for each artwork sold. Also, while a member has the “About me” and “About my Business | Profession” profile sections, an artist has 7 more sections that are tailored to their work.

Picture 1: Create an Artist Profile

Secondly, if made public, your profile can appear in Google’s search results, for which a unique username would be best. This can be your name, your company name or the fantasy name you use as a freelancer. As for SEO (Search Engine Optimization) standards, you should use dashes for separation (e.g. “jens-oelker” instead of “jensoelker” or “jens_oelker”).

Note that your username is added to your profile’s URL and that you cannot change it later.

Picture 2: Username “jens-oelker” in the Profile’s URL

If you are thinking about recreating your profile, decide upon the effort you will have to go through:

  • You would want to externally save the profile links of followers and connections so that you can reach out to them anew with your artist profile.
  • You would also want to save whatever contents you have published on your profile, in photo albums and posts.

If you are still at the beginning of your ARTMO journey, there may be nothing in your way.

However, if you already uploaded some of your artworks for sale, maybe even spent money on a premium subscription, then I highly advise against recreating your profile.

3. Where to Edit Your Artist Profile on ARTMO

You edit your current artist profile with the most important cogwheel on ARTMO. You can find it when you enter your profile page by clicking your name in the main navigation.

Picture 3: Find Your Name in the Main Navigation

The cogwheel is that important because it not only enables you to edit your profile, but it also guides you to your account settings. Furthermore, it is the main place where you can log out of the social art network.

You can find the cogwheel in the first section of your profile. It is located right underneath your profile cover photo and on the same level as your profile name next to your avatar. Now, let’s get started by clicking “Edit Profile.” The page takes a few seconds to load.

Picture 4: Clicked Cogwheel Reveals the Editing Options

Note that you need to enter the “My Account” page to change the name that appears on your profile. In chapter 4.1, I will give you tips on what works best. The username that appears in your profile’s URL, however, cannot be changed.

4. The First Section of Your Artist Profile

As you know from the introduction, your activities are easily noticed throughout the art platform. Such activities are as simple as logging in, which will make you appear on ARTMO’s starting page as well as on top of the user directory, or viewing another user’s personal profile, which sends a notification to the user. If you caught the user’s attention, they will view your artist profile. Upon viewing your profile, they will always see the first section of it (first).

Picture 5: The First Section of an Artist Profile, Here the Example of the Artist Jens Oelker

The first section of the artist profile is not only the most viewed section of your profile. Its contents are also used on different ARTMO pages. If you would like to know where those contents appear on ARTMO, I recommend that you take a look at my article “ARTMO’s Ins and Out: A Beginner’s Guide.”

As for editing those contents and what there is to consider, read along.

4.1 Edit Your Name, if Necessary

Although you can always change or adjust your name in the account settings, I recommend sticking to your full and real name. There are mainly three reasons for this:

  • Firstly, it is the most professional you can do. Since you are selling your artworks on this platform, you want to be viewed as a professional. It is work, after all. You are also showing your visitors that you have nothing to hide.
  • Secondly, it helps your visitors address you when they decide to write you. This might be in a post or in a private message. If you have many names, try to keep it simple for your visitors and choose your family name and the (first) name you want them to call you. You can use initials for the others. Have you ever had a hard time trying to find someone’s name to address them in a mail? Well, then you know how helpful this is.
  • Finally, signs, smileys or other symbols do not perform very well in the user search. It is easier to find you when you are using your name as plain text.

Don’t be disappointed. There are many ways in which you can decorate your artist profile. With a welcoming avatar, for example.

4.2 Upload Your Profile’s Avatar

Your avatar is displayed wherever you were active. Literally. It is not only found in the user directory, but also in posts, comments, likes and in the notifications sent to other users such as fellow artists and collectors. In some spaces, your avatar is displayed so small that it is hard to see what the image actually covers.

Therefore, I recommend using an image of your face where the face takes at least 50 % of the photo.

  • Remember that a friendly smile has always been more welcoming than a cold glare.
  • Take a recent picture of yours. If it looks like you are 20 while you are actually 50, potential buyers can be easily confused when they find out.
  • Make sure to use a picture of good quality. Since the recommendation is a size of 350 KB and higher, I first tried a higher resolution. However, only the size of 150 by 150 pixels (which automatically translated to 43.1 KB in PNG format) resulted in a clear display.

Try not to use any of your artworks for your avatar. If they show up in a tight space, they are hard to identify.

A face, on the other side, has good chances to attract someone’s attention. For showing your art, either choose the photo albums or your cover photo.

4.3 Upload Your Profile’s Cover Photo

On other online platforms, the cover photo is often called a “banner.” Here, you can give your visitors a first taste of your art.

  • Present (one of) your latest artworks that shows your visitors what you usually create. If you create 20 paintings and only 1 sculpture a year, choose a painting. If one of them received a significant amount of engagements online, choose that one.
  • Make sure that the cover photo attributes to your personal brand. What do I mean by that? If you start promoting yourself online or creating your website, you decide on a color scheme and specific fonts, for example. You want them to be consistent wherever you are professionally active. You can either choose an image that visually harmonizes with your branding or enhance it with branded elements such as colored shapes, a quote addressing your values as an artist or a few keywords representing the art you create. Do not use any filters on the image, though. You want it to look original.
  • You gain good quality by creating a cover photo with the size of 1310 by 595 pixels as well as between 500 KB and 2 MB. If your cover photo is smaller than 500 KB, while maintaining the above pixel dimensions, it will look the clearest upon viewing your profile full screen.

If you decide on creating a cover photo with more content such as text or a logo, be aware of the following:

  • Firstly, do not use any quotes or unique phrases that are a trademark of someone else. Do your research on Google to learn more.
  • Secondly, keep some space in the lower left and right corner. Why? Look at my former cover photo:
Picture 6: The Profile Owner’s View, Here the Example of the Member Naomi Oelker

Seems good, right? My visitors, however, saw it like this:

Picture 7: The View of the Audience, Here the Example of the Member Naomi Oelker

Did you notice it? Yeah, not so good.

You may also want to consider how your cover photo looks like in the user directory.

4.4 Add a Short Description to Your Profile

The short description allows you to enter 250 characters including spaces about your work. Although this is not very much, it makes it easy for your visitors to determine whether they want to know more about you or not. Especially important are the 25 first words of your description. If someone browses someone else’s follower list, those are the only words displayed.

Putting your most important information at the beginning therefore helps capture someone’s interest to view your profile.

Both user directory and profile make it very clear that you are an artist: You are using an artist profile, not a member’s, a university’s or gallery’s. This is why you should not repeat yourself by stating that you are an artist or that you are passionate about art. Your visitors will already know. 

This is different, however, if you specify your art field. Maybe you have a specific job role in the art industry (e.g. interior designer) or you create a specific kind of art. It really helps your visitors to know that you are creating abstract art, for example. Either they gain time since they do not enjoy abstract art or they feel ecstatic simply because they love it.

When writing your short description, ask yourself:

  • What is special about your art? Is there something only you do or are you specialized in a specific art genre?
  • What do you offer your potential buyers? Apart from the artworks on a specific medium, what emotions or extras do they gain? Think also about the content that you want to share on your activity wall.
  • What drives you to create your art? What is your mission?

Try to distribute your information in this order.

5. The Right Images to Create for Your Artist Profile on ARTMO

With the first profile section covered, there are 10 more sections to fill. Let’s start with the 8 text fields that can be extended by 2 to 5 images each and keep the following in mind:

  • If you upload a picture to a section, the corresponding section will appear on your profile, even if no text is available.
  • The upload positions are fixed on your profile. If you were to upload pictures to every upload spot in a section, you could not add more and each picture would appear where it was uploaded.
  • The pictures take on the width of their positions. While 3 consecutive spots work best in portrait format or as squares, 2 consecutive spots perform best in landscape format.
  • Therefore, try to apply the same dimensions for images in a row to avoid uneven clutter. Squares or portraits aside, the landscape format of 1440 by 1020 pixels works very well. Furthermore, keep the size of your images between 350 KB to 1.5 MB to improve the page’s loading time.
  • Note that each picture has to be at least 600 pixels wide. Otherwise, the current system will not let you upload them.

If you want to add branded visuals such as textual eye-catchers or if you simply wish to customize your images with design elements, I recommend using the online tool Canva. It works especially well for squared visuals such as in the following example:

Picture 8: Offers by the Visual Artist Jens Oelker Created with Canva

Right click your images in your folder or on your desktop to check on their size. First, choose “Properties” for Windows or “Get Info” for Mac, then switch to the “Details” tab for Windows or head to the “General” and “More Info” sections for Mac.

6. General Formatting Guidelines to Create Your Artist Profile

Good formatting is important for two reasons: Firstly, it helps your visitors navigate more easily through your profile. They will find information quickly and have an easier time digesting longer amounts of text. Secondly, your artist profile can be found through Google. Therefore, it can be optimized for SEO, which the formatting is a part of.

Here are some guidelines to kill two birds with one stone:

  • For your readers, shorter texts are better than longer ones. For SEO, it is the other way around.
  • Write in paragraphs. No one likes to read continuous text online.
  • Use headlines to structure your contents.
  • Use lists where it makes sense.
  • Mark keywords bold in your text.

If you know your way around HTML and CSS, you will be happy to read that there is a source code option for your profile’s text fields.

Here are some more notes you may find useful:

  • Your profile will only display sections with content. If you have nothing to say within a section, leave it completely blank. There is no use in having an “Awards” section, if you have not won any. Do not move the attention towards such a section.
  • Your sections’ titles are set. You cannot change them, so work with them, not against them.
  • There is nothing for you to add between the “Profile” and “On Exhibition” sections. Only with a member’s account, you can upload an image here. As for your artist profile, this is the space where your genres and series appear once your first artwork has been published.

Try not to repeat yourself.

Use the sections for what they are meant for. The following overview shall help you do that.

7. Sections of Your Artist Profile on ARTMO

Every section of your artist profile gives you the perfect opportunity to answer your visitors’ questions with clarity.

  • On exhibition: Are you currently exhibiting your artworks or do you have an exhibition scheduled in the future? Summarize the key data and background information of your exhibition. Include visuals such as flyers and participating artworks. Make this section catch the eye!
  • Videos: How are you behind the keyboard? How do you talk? How do you go about your artworks? Add YouTube or VIMEO videos such as an introduction, interviews, glimpses of your current exhibition or time lapses. Read more about ARTMO’s video contents in my Beginner’s Guide.
  • About me: Who are you? What drives you? What is your specialty? This is the most important section of your profile. Not only does it appear on your product pages, it is also the section that visitors look out for the most. Read more in chapter 7.2.
  • Biography: What is your career path and what experiences do you bring into your work? Write about the career path you took, the projects and challenges that you faced. Document them with 2 images.
  • Technique: What is special and unique about your art? What techniques, materials and tools do you use?
  • Expertise: What do others say about your art? Add 2-4 testimonials of your customers or gain more inspiration in chapter 7.3.
  • Awards: Did you participate in competitions that you won? List and emphasize on your awards. Document them with images, show the prices and awarded artworks.
  • Exhibitions: What exhibitions were you a part of in the past? Add title, year and location it was held including a short description.
  • Publications: Were your artworks published in newspapers, magazines or other media? What about interviews? Did you publish a book or do you run a blog?

7.1 Less Commercial, More Authentic

Now that you know what questions need to be answered, you should consider the how. Writing about yourself can be tough. You are wondering about what you could say and, most of the time, you feel like you are boasting about yourself, which makes it unpleasent. It is only natural that you then instinctively adapt what you have read elsewhere: a commercial voice. This seems to be what other companies do and “it must work.”

However, the commercial voice does not work for your profession (anymore).

There are multiple reasons. First, you are not representing a large firm. Second, even such firms are on the brink of changing because their customers see through their commercial formulations easily. Third, the new convincing is not about listing all the features and benefits of a product, it is about how you can make your customers relate to you as a person.

As for your profile, you already caught your visitors’ attention. Otherwise, they wouldn’t be looking at your profile. There is no need for you to go all out so that they won’t leave. Instead of looking at the questions from the above chapter and trying to come up with the perfect answers, image talking to a friend.

Imagine how this friend asks you all those questions with real interest in their eyes.

This friend already knows you. There is no need for you to feel awkward or to make yourself look better than you feel you are. How would you talk to such a friend?

Be personal.

Furthermore, do not switch the friend you are talking to in your mind. If your tone varies, you may confuse the visitors. If this causes you trouble, try creating a fact sheet with all the visual properties and personality aspects of the person you imagine.

7.2 The Challenge of the “About me” Section

This is usually the section where people start by telling you when they got into art. I often read the artist’s age or how passionate they are. Well, there is nothing wrong with chronology or passion, but you read it too often. This approach works better in the “Biography” section where you focus on your career path and the challenges that moved you forward.

In the “About me” section, you need to consider the following:

  • For most artists, this is the section their visitors read next when the first profile section invoked their interest. The “About me” section then further solidifies their interest.
  • It is further displayed on your product page. Therefore, it must be related to the art you create.

This section is somewhat similar to the “Tell me about yourself” question that makes applicants cringe in their job interviews. You can take a lot of inspiration from there.

Here, what you usually start with is the present: Where are you now? What did you just finish and what are you currently doing or heading towards? Depending on how you used the space of your profile’s short description, you may follow up your present here in more detail.

You can then tell your story, which is not the same as your biography. A biography focuses on facts and goals, putting past and current key experiences in relation.

A story is more personal and explains why your art matters to you and to the people around you.

When you are asked to talk about yourself, you are not asked to start a couple of sentences with “I.” The visitors want to know how they fit into the picture. What can you do for them and where does your story relate to them?

7.3 Opportunities of the “Expertise” Section

The second section that can be tricky to fill is the “Expertise” section. Originally, this section is meant to publish testimonials of your customers. Testimonials are quotes of happy customers that capture the experience they had with you. Your customers’ name as a source is necessary proof.

However, depending on the stage or kind of your career path, you do not always have testimonials to offer.

You can either ask the people of your network to comment on your artwork (meanwhile) or make use of the “Expertise” section elsewise.

The advantage of the term “expertise” is that you can interpret it in multiple ways. You can …

  • shortly emphasize on your “crown projects” that either were praised a lot or that no one else could handle. Point out its challenges and how you mastered them.
  • tell your visitors how you would work with them in the case of commissions or what your process is when they buy from you. This shows that you know what you are doing.
  • let them know why they should work with you or buy your art.

There is a lot of information you may want to mention in your profile. Make sure to pick your sections reasonably and to clearly distinguish such information, for example with headlines. 

7.4 Complete Your “Contact” Section

All the good reasons to connect (or buy from) you may be irrelevant, if some more basic information, proof or contact details are missing. It stops your visitors’ (buying) process.

Therefore, add your actual location that consists of city and country. Potential buyers want to know where the artist is located. Sometimes, they like to do their own price and shipping calculations before they reach out to you. Also, both are necessary to show up in the user directory by filter. If a buyer is searching for a specific location, you want to be there.

Very important is also your website. If the visitors want to get a better feel for your personal brand, you should make it easy for them to find you. Don’t let them google for your website, link it.

Make their experience as smooth as possible.

The same applies to the link to the gallery that represents you. Not only can a gallery add to your professional image, it can also help potential buyers find artworks from you that may be exclusively available through that gallery.

You can then further add contact details such as Skype or WeChat as well as your social media profiles that you are running actively. This gives your potential buyers more options to follow you on their preferred platform or to find different ways in which they can connect with you.

If you want to change your e-mail address, you will need to do that in your account settings.

Picture 9: Enter the Account Settings Through Your Profile

Finally, you should not forget about languages. You are speaking more than one? This information may help potential buyers feel confident about reaching out to you. Language barriers are not that easy to handle.

8. Manage Your Artist Profile’s Privacy Settings

The purpose of your profile optimizations is to be seen. You want to serve information to those who want to know more about your artworks and the artist behind them.

You also want them to have an option to contact you.

Upon exploring ARTMO, you may have come across users whose profiles wouldn’t open. Maybe you got the impression that they deleted their account at some point. Well, not in all cases. Sometimes, it really is only their privacy settings.

Go to your account settings, then to “Privacy.” If you want to pursue marketing on ARTMO, I recommend the following settings:

  • Profile Privacy: Everyone
  • Avoid indexing my profile by search engines: No, if you want to allow organic traffic via Google, for example.
  • Hide my profile from directory: No, if you want to be found on ARTMO, for example via filter or name search.
  • Who can see your activity wall? Public
  • Who can send me private messages? Everyone
Picture 10: Privacy Settings for Marketing

Even if you select all of those options, the users have to be logged in to view your full profile. If someone does not own an ARTMO profile, they will only be able to access the first section of your profile.

However, your product pages are fully visible, therefore also your “About me” section.

Over time, you can adjust the privacy settings to your needs and preferences. Remember that ARTMO is a professional art network where art is the focus, not private content. Keep it as professional (and personal according to your marketing) as you would on LinkedIn, for example.

9. A Few Final Words

Your artist profile is the best way to convey further information about yourself and the art you create on ARTMO. Wherever you show up on the platform, this is where visitors land when you caught their attention. Make it a good first (or second) impression for them and give them a reason to get and keep in touch with you.

I hope that this article helped you see your profile’s opportunities and that the tips helped you make the best out of it.

If you have any further questions, please do not hesitate to ask them in the comments.

If you want to know more about ARTMO’s marketing aspects, I invite you to join the Online Art Marketing group. Here, you are welcome to read more about marketing from both marketers and artists and to post and discuss your own questions and findings.

Let’s read each other soon!

Article submitted on April 24, 2021.

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