Upload your artworks to become more visible and generate sales. Learn what to consider, prepare and execute when you “Sell Art” with an artist account. Selling on ARTMO is not that complex. Knowing a few things, however, makes it not only easy, but efficient.
You might be wondering where you can put your artworks up for sale on ARTMO. Maybe you are unsure about what comes after choosing a plan. Or maybe you have already chosen a plan and now are confused as to how you should proceed. Do not worry. This guide will show you the process so that you can prepare and execute the upload of your artworks with ease.
More importantly: With this guide, you will not run into the selling procedure blindly.
Note that your upload does not mean that your artwork has been published. After you have submitted all the data of your artwork, there is an approval period of 24 to 72 hours. This is why you should be looking into uploading your artworks as soon as possible. Those hours are enough to do many other things that get you started with ARTMO.
1. CONSIDERATION PART
The consideration part will fill you in on any background information related to selling your artwork with ARTMO.
- Selling Procedures on ARTMO
- Fees When Selling with ARTMO
- A Few Thoughts on Artwork Prices
- Conditions When Selling with ARTMO
- Approaching the Upload of Your Artwork
1.1 Selling Procedures on ARTMO
Let’s start with an overview of the two selling procedures supported by ARTMO.
The first way of selling your artwork on ARTMO is by having it purchased through the ARTMO shop. In the ARTMO shop, the buyer adds your artwork to their shopping cart and proceeds with the checkout from there. After the payment has been confirmed on ARTMO, you pack and ship the artwork. Until it reaches the buyer, the pay is held by ARTMO, then released to your bank or PayPal account. Your artwork will be automatically marked as sold.
The second way of selling your artwork on ARTMO is by processing the purchase directly between you and the buyer. The interested buyer may contact you via the instant messaging system and you both arrange the whole procedure yourselves. The only thing left to do then is to mark your artwork as sold in the shop.
Unlike the second selling procedure, the first one secures your transaction to ensure that both the artwork is shipped and you receive your pay. Depending on your plan, you may ask ARTMO to further guide you through the process and to mediate in the case of a dispute.
In both cases, however, you are responsible for managing your artwork sales in the vendor’s dashboard and outside of it.
You package and ship your artworks, which includes choosing a reliable carrier, researching the corresponding shipping rates as well as requesting a tracking number and transit insurance. You are also responsible for communicating such details to ARTMO.
This also applies to any questions you may have: Make sure to communicate them!
I also recommend that you thoroughly read ARTMO’s Terms and Conditions for Vendors to not miss out on any details concerning selling procedures and liabilities.
1.2 Fees When Selling with ARTMO
As with any transaction online, fees apply when you sell your artwork with ARTMO. You may want to keep them in mind when calculating the price of your artwork or doing your accounting.
- Any paid plan comes with a regular fee. If this is your first time selling with ARTMO, you may want to start with the free plan that they are offering. You can change your plan any time.
- Depending on your payment method such as PayPal or credit card, gateway fees apply. Consult the website of your provider for actual numbers.
- ARTMO applies a gateway fee of 2.5 % that is taken from the final sales price.
- There is no commission for any plan available to artist accounts.
- As with any physical object, you should not forget about the shipping costs. As soon as your artwork is sold and the address of the buyer is known, you research the costs on the carrier’s website and communicate your findings to ARTMO. As long as you do not choose to cover the shipping costs yourself, ARTMO will charge the buyer.
- Finally, you may have to think about the costs covering any necessary packaging material.
Keep in mind that every fee is calculated in Euro (€) on the platform. The same applies to artwork prices.
1.3 A Few Thoughts on Artwork Prices
Apart from the fees and costs emerging from the selling procedure, I recommend that you carefully calculate the price of your artwork. For inspiration, you can read an article by ARTMO about pricing your art.
I only wish to add the following:
- Be aware that you are selling your artwork on an international platform where countries with different currencies come together. Make sure you know what countries you want to serve and to research what prices are appropriate in those countries and what prices are sustainable for you.
- If a price is considered “cheap,” the perception of your artwork may be affected in terms of quality.
- Whatever you do, don’t sell yourself short. Don’t make your own perception of yourself the key factor for pricing your art.
- Also, make sure you can live from your hard work. If you had fun, this is great! However, don’t make fun a factor for reducing the price of your art.
After this enumeration, I kind of feel like saying “Thank you very much for your attention,” half bowing with a very serious smile on my face. However, we are not done yet, so let’s have a look at the conditions you must meet to sell your artwork on ARTMO.
1.4 Conditions When Selling with ARTMO
Before you can start uploading and selling your artwork on ARTMO, you need to meet several requirements, for starters:
- You must be at least 18 years old.
- Your ARTMO profile must be completed. You can check your progress in the dashboard of your profile as well as in the right sidebar.
If the above conditions are fulfilled, you must comply with the following upload rules:
- The artwork that is to be uploaded must be your own creation.
- It must be signed.
- You can only sell an original artwork or an artwork that is part of a limited edition, which must be numbered.
- You must only give accurate information throughout the upload process.
- You must provide a certificate of authenticity with the artwork.
Again, I recommend you to read ARTMO’s Terms and Conditions for Vendors to be fully aware of what is expected of you when selling with ARTMO.
1.5 Approaching the Upload of Your Artwork
Now that you are aware of the procedures and conditions lying ahead of you, wait a moment. Uploading your artwork can take much longer than you expect when you are prompted with questions about your artwork whose answers you do not have yet.
- A clear picture? Oh no, the lighting is not good today.
- Measurements? Oh yes, I totally forgot about them! Let’s do them now.
- Art genre? How could I limit my painting to simply one or two? I have to think about it.
- Description? Well, it shows a cat under the rainbow. It is painted with oil colors on canvas. You know what? I can always change it later …
You get my point, right? There are many little things you would want to prepare before you upload your artwork. As for the description: Yes, you can edit it later, but your artwork will have to be re-submitted. This means that your artwork will be taken down for another 24 to 72 hours. Make sure you know what your priority is.
One more thing to consider is your login session. Before you enter the details of your artwork, make sure to re-log into your account and to tick the checkbox “Keep me logged in” while doing so. Depending on how long you have been logged in already, there is a slight chance that you are automatically logged out while you are submitting your artwork.
You can also use the following quick fix: Before you submit your artwork, open another ARTMO page in a new tab of your browser. If you are logged out there, simply log back in. You can now turn back to your initial tab and safely submit your artwork.
Knowing all this, it is time for you to efficiently prepare your upload.
2. PREPARATION PART
The preparation part will lead you from choosing a plan to understanding your vendor’s dashboard. At the end, you will be provided with two preparation checklists.
- Choosing a Plan (Vendor’s Subscription)
- A First Look at Your Vendor’s Dashboard
- Dashboard Navigation Overview
- Artwork Sale Preparation Checklist
- Artwork Upload Preparation Checklist
2.1 Choosing a Plan (Vendor’s Subscription)
If you haven’t chosen a plan already (in which case you can skip this chapter), please go to “Sell Art” in your main navigation.
At the beginning, I recommend choosing the basic plan, which is free. You can proceed to the vendor’s dashboard, get a good feel for the upload and even sales procedure with ARTMO and then still decide what plan you need. However, you may already have a paid plan in mind that you want to get started with because of the “dispute mediation support,” for example. Take your time to compare the plans available and read more about Premium Subscriptions.
For the free plan, click on “Get Basic” in the table. First, you will be asked to read and accept the Vendor’s Terms and Conditions. I recommend that you read them thoroughly so that you are aware of any conditions and duties related to selling with ARTMO. Afterwards, you can confirm your chosen plan one last time, which will lead you to the success page.
In case you have chosen a paid plan, you will be additionally asked to choose a payment method after confirming the vendor’s terms and conditions. You can either pay with PayPal, credit card (Visa or MasterCard) or bank account.
Make sure you use a payment method (and account!) you want to use for any future transactions. You cannot change the payment method for your subscription later.
Only the payout of your artwork will be manually editable with each sale. After confirming your plan one last time, wrap up your payment and proceed to the success page.
2.2 A First Look at Your Vendor’s Dashboard
After successfully choosing a plan, which is a one-time procedure, you will receive a confirmation message and the “Sell Art” navigation element splits into “Dashboard” and “Artworks.”
You can now navigate to the dashboard either by clicking the button on the success page or by clicking on the “Dashboard” tab in your main navigation.
In your dashboard, you receive a lot of help from the ARTMO team. They equip you with Upload Instructions that explain you what they require from you when you upload your artwork and a Knowledge Base with further information.
The knowledge base you can access from any page of the dashboard by clicking “Learn more” next to the black book in the upper right corner.
Let’s take the opportunity to have a look around the dashboard.
2.3 Dashboard Navigation Overview
Since the navigation items on the left side are rather self-explanatory, I will only give you short pointers as to what options you can find behind each menu item.
- Dashboard: This page welcomes you to manage your artwork uploads and sales and leads you to several sources of information.
- Media Library: In the media library, you will find all of the images you uploaded in the submission process. However, I highly advise against deleting any images that are in use. You do not want to go against ARTMO’s rules by removing your main picture, which is mandatory. You also do not want your potential buyers to have troubles identifying your artworks.
- Artworks: View all of your submitted artworks and their status such as pending (approval), published or sold. You can also add new artworks.
- Orders: This is where you will be processing your orders, meaning any artworks that have been sold.
- Customers: Here, you can manage the available data of the users that have bought from you. You will find their name, username, e-mail address, location (address), the amount of orders, the money they spent on your artworks and the date of their last order. Basically everything you need in order to pack and ship your artworks as well as to gain an overview of your sales on ARTMO.
- Settings: Under “General Settings,” change your e-mail address, add content to your shipping policy and choose a time zone. Under “Vacation Mode”, you can switch to vacation mode. Under “Subscription,” you will see your current plan as well as the date for when your next payment is scheduled. You can either upgrade or downgrade your subscription plan.
Now that you have completed the first steps in creating the access to your dashboard and the corresponding orientation, the real preparation begins.
2.4 Artwork Sale Preparation Checklist
Your goal is to sell your artwork. But are you ready to sell it?
There are multiple steps to take in your preparation to ensure a smooth sales process. Remember that your shipping policy wants you to pack and ship the artwork 48 hours after the payment was received. So start imagining what it will be like. What is required? What would you like to add to make it an even nicer experience? What could happen? Use the following checklist to get ready.
- Have you decided on a carrier yet? ARTMO recommends DHL, UPS or FedEx since they are trusted and offer package tracking as well as insurance.
- Did you bookmark the carrier’s shipping rate calculator?
- Did you research a mail office where you can ship your artwork with the chosen carrier?
- Do you know already how to pack your artwork safely? ARTMO currently recommends this guideline to wrap and pack your artwork for shipping.
- Do you have all the necessary packaging material?
- Did you already prepare a certificate of authenticity with your branding? ARTMO offers you a template in the knowledge base.
- Have you signed your artwork?
- If necessary or applicable, have you sealed your artwork?
- Have you prepared a message template to thank your buyer, give and ask further information, if necessary? What information will you require? List them now so you will not forget about adding or asking some later.
- Have you thought of what could go wrong and how you want to react to it?
Depending on what you would like to add in order to customize your process, there might be more on the list.
2.5 Artwork Upload Preparation Checklist
Now that you are ready to pull off the actual sale, let’s see what you can prepare to not only ensure the upload of your artwork to be smooth, but also to raise the chances of your artwork being sold.
- How does your “About me” profile section look like? Since it will be shown at the end of the sales page, make sure it is not too long, easily readable (both textually and visually) and related to your artwork content-wise (do not only write about your love for realism, if your artwork is nothing but abstract, for example). Section images will not be displayed, by the way.
- Take qualitative, high-resolution photos or scans of your artwork. The minimum requirement is a frontal photo that captures the entire artwork, but no surroundings. If there is a frame, this is your second photo.
- Take all the necessary details beforehand: materials such as color type and substrate, dimensions (length x height (including width for 3D art)) in centimeters (cm), separately the dimensions of the potential frame.
- Position your artwork in 1 or 2 mediums (e.g. painting or design and digital art), 1 or 2 genres (e.g. realism or pop art) and prepare 3 subjects that describe your artwork the best, which is later used for tags.
- Think of a price. Alternatively, do your research on the art market.
- Think of a title for both the artwork and the series it is potentially part of.
- Write a relatively short, but enticing description.
If you want to know more about the individual checklist items, read along.
3. EXECUTION PART (UPLOAD)
The first execution part will guide you through the process of uploading your artwork while considering any marketing aspects involved.
- Where to Upload Your Artwork
- Taking the Right Pictures (or Scans)
- Add as Much Information as Possible
- Title and Description
- Keep Your Shop Consistent
3.1 Where to Upload Your Artwork
After editing your “About me” profile section as much as you like, head over to the “Dashboard” in your main navigation. Here, either hold your mouse cursor on top of “ARTWORKS” in the left navigation and then click “Add New” or click on “ARTWORKS” and move to “ADD NEW” from there.
As a reference, you may open ARTMO’s Upload Instructions. You may also print them out and keep them close to you throughout the upload process. In this execution part, I will only repeat the fundamentals, while I will add any information relevant for your Art Marketing.
Now that you are seeing the upload form in front of you, there are six different stages you must clear, them being Photo, Overview, Size, Medium, Genre and Ready!
3.2 Taking the Right Pictures (or Scans)
Most important is your main picture, which captures your artwork’s front. No surroundings, frames or other objects are allowed to be in this picture. Not only is it mandatory for uploading your artwork to ARTMO, it is also the picture that is shown in the shop and in your activities.
While the main picture grabs a potential buyer’s attention, additional pictures may help them make their decision. Here are some examples:
- your artwork on a wall surrounded by furniture (you can make use of stock photos)
- your artwork next to yourself for dimensions
- the back of your artwork
- close-up picture of your signature
- close-up picture of the edition number or foundry stamp, if available
If the picture is framed, you need to provide at least one additional picture that captures your artwork with its frame.
If your artwork is a 3D object such as a sculpture, capture it in front of a neutral background, which is recommended to be white or grey. Add additional pictures to show your artwork from different angles (left, right & back side).
For your photos, take your camera and look for a space with a solid background and even, natural lighting. Take a lot of photos! Don’t worry about any surroundings. You can use any photo editing program (Paint, Affinity Photo etc.) to cut those surroundings. However, avoid rotating or skewing your artwork.
If you have access to a scanner that is big enough (e.g. at a local copy shop), you can easily capture all of the artwork’s details in great quality.
Note, however, that you don’t only want your pictures to be of good quality, but that you also ensure your product page to load quickly. Therefore, it is recommended that you use pictures of 1.5 to 2 MB saved as JPG or PNG.
3.3 Add as Much Information as Possible
As the Knowledge Base states, you should fill out as much of the upload form as possible. Not only helps this your potential buyer gain more information about your artwork, you also have a better chance to appear in the search results of the ARTMO shop. If you are doing your SEO (Search Engine Optimization) right, this also applies to the Google search!
Provide the following information so that your potential buyer can find your artwork using the filters of the ARTMO shop:
- Length (x Width) x Height
- One or two media (Media List with Explanations); Note that “Mixed Media” requires more information in the “Art Material” form field.
- One or two genres (Genres List with Explanations); In case you cannot find the genre you attribute your artwork to, let the ARTMO team know. They are open to extent their list.
When it comes to media and genres, make sure to inform yourself well about your picks. Also make sure to not contradict yourself when choosing a second.
For the subject tags, there is no specific filter. However, if the potential buyer views another artist’s artwork, they may click on a tag. This way, they jump to a list of artworks categorized by that tag. In the best case, your artwork is one of them. On the artwork page, they can also jump to corresponding categories, media and genres. There even is a color search.
This means that another artist’s artwork can make yours more visible. Therefore, make the most out of it and choose three tags that describe your artwork best. Also think of what your potential buyer might be searching for. However, don’t repeat any medium or genre and also do not use any hashtag (sign).
3.4 Title and Description
Both the title and description of your artwork are essential for your artwork’s marketing. After you succeeded in raising a potential buyer’s interest with the appearance of your artwork, these texts are used to solidify their interest.
Do not forget that your artwork page is essentially a product page. The textual material (including your “About me” section!) can be optimized for Google search results!
Despite the opportunities, there are rules you have to follow for both artwork and series title:
- no quotation marks
- no underscores
- no fully capitalized title, since it is harder to read and often understood as screaming
- give each artwork an individual title (while it is allowed to use a common, but numbered title such as “Flower Series Artwork 1,” I recommend to get creative here)
As for the description, ARTMO asks you to include more information about the frame, if one is available, as well as other information you might have that does not specifically work with any of the form fields you are provided with.
Apart from its informative character, a good description can be atmospheric, maybe humorous or a story, and should be easily readable. Longer texts spiked with relevant keywords enhance your SEO.
However, longer texts make it harder to capture a potential buyer’s attention or to even keep reading. This problem can be solved with the right formatting. Lucky for you, the description allows HTML. Here are some simple codes you should make use of:
If there is any information you would like to add that is not meant for your potential buyer to see, you can add it to the “Note to Self” field. It will later on appear in your artworks list.
3.5 Keep Your Shop Consistent
As with any brand you build, you require consistency throughout your online and offline marketing activities. Be it on your website, your Social Media channels and yes, even your ARTMO shop. Mia Hodges called it a “unique shop aesthetic” in her article “Selling Your Art Online.”
This means that the textual and visual elements of your artwork collection (or at least series) have to follow a certain formula. This not only helps the potential buyer to remember you, but an aesthetic shop will also give them a certain feel for your artistic brand and raise their interest.
Consistency is also a sign of authenticity.
This first applies to your artworks. Do all of the artworks in a series belong to the same medium and genre? Do they share visual similarities such as materials and techniques used? Also think about similar lighting when capturing the artworks with your camera. The more your potential buyer can connect the dots between your artworks the better.
As for the titles, you should choose a common formula as well. Decide whether they should be nouns or whole phrases and make sure that they reflect your series. Also remember that there is a title search in the ARTMO shop. Using keywords can surely be of benefit.
Similarly, you should approach the descriptions of your artworks. Make sure to distribute the pieces of information in the same way and to fit the description to your brand style including type of content, vocabulary, addressing, tonality and formatting.
As soon as you are happy with your inputs, click “Submit for Review.”
4. EXECUTION PART (AFTER UPLOAD)
The second execution part will guide you through the steps you either should or may want to execute after submitting your artwork.
- Check the Status of Your Artwork
- Update Your Shipping Policy
- Create a Certificate of Authenticity
- Why Setting Up a Vacation Mode?
- When You Sold Your Artwork
4.1 Check the Status of Your Artwork
Since there is a review period of 24 to 72 hours before your artwork is approved and published, you probably want to check its status. Navigate to “ARTWORKS” in your dashboard and take a look at the list items. The status will appear in the upper right corner of your artwork’s picture. It is either pending, published, rejected or a draft.
If ARTMO reviewed your artwork and found something to be improved, they will get back to you with a review request.
As soon as your artwork is published, not only will the status change, but you will also receive a private message as confirmation. From this point on, you can access your artwork from the “Artworks” tab in your main navigation.
Here, you will see your artworks collection that other users see when they click on your profile’s “Artworks” tab. You can use this page as a shortcut to your own artworks, for example to (quick-)edit them. Furthermore, you can easily retrieve your artwork’s URL to use it in your posts or outside of ARTMO.
This is very helpful, since people can view your artwork despite not being ARTMO users. They can use the zoom function and read more about its background.
For ARTMO users, on the other hand, your artwork can now be found in the shop, liked and (which is the best) bought.
4.2 Update Your Shipping Policy
By default, the shipping policy is the same for every vendor on ARTMO. For every artwork you upload, it is automatically generated. You can preview it by clicking on “ARTWORKS” in the left navigation of your dashboard or (as soon as your artwork is published) in the main navigation. Move your mouse cursor over your artwork’s picture, then click the “eye” icon. Scroll down the page and choose the “Shipping Policy” tab next to “ABOUT [Your Name].”
You cannot make changes to the shipping policy since this would go against the Vendor’s Terms and Conditions. However, you can add more to it.
Just make sure you do not add anything that contradicts the shipping policy.
Those additions you can add in your vendor’s dashboard. Here, navigate to “SETTINGS,” then to the “General Settings” tab. You can then enter your additional notes into the second text field called “Shipping Policy.” Remember the basic codes from the previous chapter because HTML is enabled!
You can add any clarifications, additional offers or contact details. You can further add any procedures that may apply for specific countries or cases.
If you have added some notes, they will appear in a box on top of the default shipping policy.
4.3 Create a Certificate of Authenticity
In case you have not prepared a certificate of authenticity yet, you should do this as soon as possible to ensure that your future sales process will be smooth.
You have two options here. You can either use the certificate of authenticity by ARTMO or you can create your own. To make use of ARTMO’s template, go to the Knowledge Base in your dashboard by clicking the “Learn More” book, then click the viewing “eye” next to “Certificate of Authenticity (download)” to open the link to the PDF.
I recommend you, however, to create your own certificate. This way, you can apply your own branding such as colors, fonts and images. You can either use your own designer skills or you can use Canva to create an attractive certificate. You can further view ARTMO’s certificate to not miss out on any information.
Since the certificate is not automatically generated with a sale on ARTMO, you can simply add the certificate to the package when you ship your artwork. Make sure you add one that you have signed. It is common practice and part of your shipping policy, after all.
4.4 Why Setting Up a Vacation Mode?
The first reason is the obvious one: You go on a vacation and you are not able to pack and ship your artwork within the next 48 hours. With the vacation mode, your artwork cannot be bought for the time of your vacation, ensuring that you comply with your own shipping policy.
Another possible reason may be an auction you are participating in. Depending on the auction (or auction-based platform), it is not definite whether the artwork is sold within the given time frame or not. The vacation mode can ensure that your artwork isn’t sold simultaneously on two different occasions or platforms.
You can set up your vacation mode in the “SETTINGS” of your vendor’s dashboard. Go to the “Vacation Mode” tab and enable the mode by ticking the first checkbox. You can then specify
- whether you would like purchases to be disabled for that time period and
- when the vacation mode is taking place (either instantly or in a specified time frame).
You can also add a message of maximum 50 signs (with spaces) that shall be displayed to your potential buyer. If you disable purchases for that time, the message will replace the “Add to Cart” and “Add to Wishlist” buttons on your product page.
You can easily disable the vacation mode by going back to the “Vacation Mode” settings in your dashboard, there un-ticking the checkboxes.
4.5 When You Sold Your Artwork
Congratulations! Before you begin to celebrate, however, there are a few things you need to take care of first.
Recall in what way you have sold your artwork. If you have sold it through another platform or if you have processed the sale directly between you and the buyer, you have to think about manually marking your artwork as sold. You can do that by navigating to your vendor’s dashboard, then to “ARTWORKS.” Move your mouse cursor over the corresponding artwork and click “Quick Edit.” Un-tick the checkbox “Available” to add a red “SOLD” sign to your artwork in the shop. Done!
As for using ARTMO, you will receive an e-mail confirmation that will remind you of all the necessary details as soon as the order has been placed. You will also find more information in your vendor’s dashboard. It is now up to you to calculate the shipping costs based on the information you were given. Check also for any fees applied by tracking number and transit insurance. When you have done that, send ARTMO an e-mail with the details of the total shipping costs. Also think of providing ARTMO with the tracking number and a copy of the sender receipt later on.
In your package, make sure to include the certificate of authenticity as well as any other required document such as a (completed) invoice.
Until the return period of 7 days has ended, the payment is held by ARTMO and then (minus the applying gateway fees) transferred to the account you specified. At the moment, you can manually edit such details with every order.
Whew! Now it is time for a celebration! Why not post something nice on your activity wall?
5. A FEW FINAL WORDS
As a matter of fact, let me give you one last tip: Start promoting your published artwork in activity posts, group posts and profile sections. In your profile, add the picture of your artwork and give some information about the series it is part of. For groups, make sure to select a few that match the genre of your artwork and that do allow promotion posts. Personally, I recommend the ARTWORLD.
For both your group and activity posts applies that you do not simply list your artwork’s details. Write something about the artwork and series, use hashtags and allow time gaps between your posts. Do not urge the users to buy your artwork, but invite them to take a closer look. Also, do not forget to link to your new product page!
If you still feel new to ARTMO, find your way around the platform with my beginner’s guide.
That being said, I hope that you found all the answers to your questions regarding the upload of your artwork within this guide.
If not, do not hesitate to write your questions in the comments below!
Also, if you are interested in how you can improve your Online Art Marketing, you are very welcome to join the Online Art Marketing group. Here, post questions and articles all around the topic and discuss them with fellow members.
Let’s read each other soon!
Article submitted on April 7, 2021.