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While Prada is a luxury fashion brand, we have a longstanding relationship with both radical contemporary architecture and exquisite historic preservation around the world. The unveiling of Prada Rong Zhai, a meticulously restored historic early 20th-century mansion in central Shanghai, marks the latest in this ongoing investigation into the form and language of design. The mansion will serve as a unique site for the our diverse activities in China, beginning on October 12 with an exclusive livestreamed fashion show of the Prada 2018 Resort collection and followed by a public opening on October 17 to November 12, 2017.
The historic 1918 residence of Prada Rong Zhai, located in the heart of Shanghai, was inaugurated on October 12, 2017. The building is a flexible space dedicated to various cultural activities organized by the Prada Group in China.
Demonstrating Miuccia Prada and Patrizio Bertelli’s respect and admiration for Chinese cultural heritage, in 2011 Prada has initiated the restoration project of the residence, which lasted 6 years and required the utmost care for details, superb craftsmanship and respect for architectural essence.
The operation combines and summarizes the capabilities developed by Prada in the requalification of historic buildings around the world, including the restorations of parts of Milan’s Galleria Vittorio Emanuele II, and Ca’ Corner della Regina, the magnificent baroque palace overlooking Venice Grand Canal converted into a space dedicated to art.
